Rabobank: Vietnam’s animal protein market enters a new phase of growth

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Vietnam’s animal protein sector is undergoing rapid modernization and experiencing growing demand, driven by economic development, rising household incomes, and the expansion of the middle class. According to Rabobank, pork and poultry will remain the main drivers of the market in the coming years.

According to Rabobank’s analytical report, Vietnam’s economy is expected to grow by 6–7% annually between 2026 and 2030, while continued urbanization will further stimulate demand for animal-based products.

Pork remains the dominant protein in the Vietnamese diet, although the poultry segment is growing at a faster pace. This trend is explained by the rapid modernization of production and increasing consumer demand for convenient, safe, and value-added products. At the same time, per capita protein consumption in Vietnam remains lower than in more developed Asian markets, leaving significant room for further growth.

The country’s livestock sector is undergoing a profound transformation. Traditional smallholder farms are gradually being replaced by larger, integrated production systems that utilize modern technologies. In the pork sector, consolidation is ongoing, improving production efficiency, biosecurity standards, and capacity among both domestic and international companies.

Meanwhile, the poultry industry continues to expand rapidly, although it faces some volatility due to the fast pace of capacity expansion and competition from imported products.

The feed industry remains another structural challenge, characterized by excess production capacity and heavy dependence on imported raw materials. This situation is accelerating the development of vertically integrated “feed–farm–food” production systems.

Consumer behavior is also evolving. Modern retail formats, e-commerce, and foodservice channels are steadily increasing their market share as consumers place greater emphasis on food safety, convenience, and product traceability.

Over the next five years, Vietnam’s animal protein supply chains are expected to continue integrating and formalizing, which will enhance efficiency, product quality, and the overall competitiveness of the sector.


PigUA.info based on materials from pig333.com

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