The decree amends the Italian Consumer Code and introduces new obligations for producers, supply-chain operators and relevant industry consortia.
General claims such as “green”, “eco” or “sustainable” may only be used when supported by demonstrable performance and external certification.
The rules also prohibit environmental labels without independent verification, presenting legally required standards as a distinctive product advantage, and claims of “zero impact” or “climate neutrality” where these are based solely on offsetting emissions through carbon credits.
Companies’ future environmental targets must be linked to measurable business plans and subject to third-party verification.
The new rules also cover the social characteristics of products, including ethical commitments and animal welfare claims.
A distinctive feature of the Italian approach is the inclusion of live animals within the scope of products covered by the Consumer Code. As a result, commercial information concerning animals and their characteristics must also comply with the new requirements and must not contain false or misleading claims.
PigUA.info, based on materials from 3tres3.com