This development strengthens Brazil’s position on the African continent, opening up new opportunities for the country’s animal protein exports to rapidly growing markets.
Tanzania, with a population of nearly 70 million people (63% Christian and 33% Muslim), is the fourth most populous country in Sub-Saharan Africa. According to UN projections, its population is expected to reach 140 million by 2050, representing a significant potential for increased consumption of animal-based products.
Moreover, tourism and the hospitality industry remain among the most dynamic sectors in Tanzania, accounting for over 17% of the nation’s GDP and employing around 11% of its workforce. The rapid growth of safari tourism and coastal resorts continues to drive demand for high-quality protein products, particularly poultry and pork — key items for hotels, restaurants, and the food service sector.
“Population growth, urbanization, and the expansion of tourism are strengthening the country’s consumption potential — especially for food products with high nutritional value and reliable supply,” said Ricardo Santin, President of ABPA.
In 2024, Tanzania imported around 8,800 tons of chicken meat, of which approximately 70% came from Brazil, 20% from the United States, and 4% from Turkey. Until now, this trade was limited to the autonomous region of Zanzibar, but the new decision opens access to the entire Tanzanian territory, creating opportunities for steady export growth.
“From now on, Brazilian exporters will be able to reach the entire Tanzanian market, significantly boosting export potential in the medium term,” Santin emphasized.
Currently, Tanzania imports only about 100 tons of pork per year, mainly from Kenya (67%), the European Union (26%), and the United Kingdom (3%). Brazil’s entry into this market introduces a new, competitive supply channel with high sanitary standards and attractive pricing.
Although protein consumption remains low in the country — with poultry meat consumption averaging only 2 kilograms per capita, according to FAO data — experts predict rapid growth driven by rising incomes, urbanization, and modernization of the food retail sector.
“Tanzania represents a new opportunity for Brazilian animal protein exports. It’s a market with great potential, a fast-growing population, and a high dependence on imports. This market opening reinforces global confidence in the quality and safety of our products and strengthens Brazil’s presence on a strategic continent,” concluded Ricardo Santin, President of ABPA.
PigUA.info based on materials from euromeatnews.com