In the EU, Italy is the fifth fresh meat importer, beaten by Germany, the UK, France and the Netherlands. In 2016, Italy imported 1.31 million tonnes of fresh meat with a value of €3,265 million (70% of the volume of the imports are pork, and 25% beef), and exported 232,335 tonnes with a value of €698 million (only a sixth of what it imports).
Italy produces almost 4 million tonnes of fresh meat per year, with an approximate value of €11 billion. 41% of this total production is pork.
In 2016, up to 4.7 million tonnes of fresh meat, with a value of €12,500 million, were consumed in Italy in 2016: mainly pork and fowl. The average meat consumption is 75 kg/person/year, of which 33 kg are pork, 21 kg beef, 19 kg fowl and almost 2 kg lamb.
Therefore, the fresh meat market in Italy can only grow by improving the characteristics of the product and its added services regarding variety and consumption situations.
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